The world is changing. If you want to stay in control of your career, you must keep up:
Just a few years ago, LinkedIn was a dream. Today there are 135,000,000 members and it’s still got a long way to go. It’s now so big and relevant that it’s the first place I go to check somebody out. In fact I will look at their profile with wider eyes than I will their CV.
Let me give you a few examples:
CANDIDATE A – THE DINOSAUR
I have found candidate A for an MD’s role. I speak with them briefly and the talk about their knowledge of the online marketing and how important transparency is in this online world. Great words! Then I check out their LinkedIn profile. No photo – no description – no career history – 20 connections – no groups – no activity. Conclusion? Unconnected with the world as it is. It may be unfair and unreal, but it’ll take a lot of convincing to make me think otherwise.
CANDIDATE B – EAGER PUPPY
Next Candidate is up for an Marketing Manager role. The CV is excellent. It’s strategic and full of achievements that can be verified and dated. Go on LinkedIn 600 connections. Lot’s of colleagues (who have also recommended), not so many customers (who haven’t recommended). Belongs to 35 groups. always commenting on groups. Linked to Twitter account. The LinkedIn profile is more fluffy than the CV, Twitters about breakfast. Where do they find the time? Conclusion? Too busy connecting and getting distracted.
CANDIDATE C – THE ALSATIAN
Next Candidate is up for an Ops Director role. 150 connections that are broadly spread geographically and by customers, friends and colleagues. Full profile which is very similar to CV (efficient pasting parts of one format to the other). 10 or so recommendations that are from mixed audiences, but contain some consistencies about content. Belongs to 6 groups that are strongly aligned to their current role.
Look I have 650 connections, but so I should, I’m a headhunter. And I’m speaking real generalisations here, but it’s also true that we give more away about ourselves than we may first consider on LinkedIn. Sometimes it’s about what’s missing as much as what’s there. I’d expect any senior manager to be on LinkedIn, have a full profile, and be connecting with their work colleagues and customers.
Be aware that any candidates best career management tool is morphing from their CV to LinkedIn. You can stick your fingers in your ears and shout LALALALALA until you’re blue in the face, but it’s a reality that’s here and you’re best working with it – or just staying away from it altogether. Don’t make the mistake of falling between 2 stools. Real managers and leaders don’t let that happen.
Written by Martin Ellis – martin@corporatehandyman.co.uk